The Real Reason Dana White Declared War On Strikeforce!

Did the UFC president, Dana White declare war on Strikeforce because Strikeforce landed Fedor Emelianenko when the UFC couldn’t?

I doubt it, although the issue may have exacerbated Dana’s distain of Strikeforce. The UFC’s failure to sign who many believe is the world’s best heavyweight, must have been humiliating, even though Fedor’s decision to go with Strikeforce was blameless on all sides.

But Dana attempted to save face anyway by berating Strikeforce and even Fedor himself. All he accomplished was to sabotage his own effort to conceal an admission of defeat, when in fact, it was simply a business deal that fell through. No one was defeated.

So, instead of focusing on that one particular topic, let’s look at the big picture here.

There are millions of UFC fans and most live in America. There are millions of MMA fans, and many of them like to include UFC events in their MMA viewing plans. MMA fans are widely scattered around the globe—including America.

It’s understandable that UFC fans prefer the UFC; they may even be exclusively pro-UFC.

After all, the UFC model calculatingly laces its production design with a pro-wrestling brand of artificial anger and combative philosophy and atmosphere to specifically target that all-important 14 to 28-year-old consumer, (18-34 if you believe the PPV age-group stats… which I don’t). And the scheme works flawlessly.

Dana White is a promoting genius. He, in concert with a very talented marketing team, pinpointed where the money is and how to tailor his company to mirror the image that today’s youth want to emulate.

Dana is not interested in the growth or improvement of the sport of MMA, but only in the success of his enterprise: the UFC and its related toy widgets that his advertising panel peddles. Dana White appears to preserve his UFC under a fortress compound-like protection and separate from the sport that is MMA. Additionally, many feel that the UFC had a hand in taking down what they perceived as rival organizations.

However, Dana White will never squelch MMA—not even a little.

As of last week, I counted eighty-one sanctioned MMA organizations, worldwide. This week, there may be a few more, or a few less...and so on.

Scott Coker, the president of Strikeforce, is not a marketing genius. He's a visionary. Scott sees the big picture—the global portrait. Recently, he publicly announced his plans to hold both a men’s and women’s MMA tournament style format. Scott Coker wants his organization to grow. He wants to make money, and he is willing work with other MMA organizations to provide the best product posible.


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